Miss China Europe Pageant, or MCE for short, is an annual beauty pageant organized by OrienTouch-Entertainment that selects Europe’s representative for the annual Miss Chinese International Pageant that is held in Hong Kong, organized by TVB.

With auditions, pre-selections and local finals in the Netherlands, United Kingdom, France, Germany and Italy there will be 12 beauties selected for the final at a theater in The Netherlands.

With the support of TVB-S Europe, the final show of the Miss China Europe Pageant 2008 will be transmitted 48 European countries.

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